Ten years across pricing, platforms, and developer tools.
2024 — present
LinkedIn
Staff UX Researcher
Anchoring research strategy on Premium across acquisition, value, and monetization.
Mixed-methods research informing pricing and product decisions at company-leadership altitude. Led the Premium Duo paired-subscription launch (research informing more than $11M in annualized revenue), the Acquisition Survey question-cap experiment now ramped across web, iOS, and Android, and the Five-Pillar Framework cited verbatim twice in company OKRs.
“When leadership was deciding whether to ramp Premium Duo from a 10% test to full launch, the qualitative research running in parallel let them see why members were buying, not just that they were.”
2022 — 2023
Eventbrite
Principal UX Researcher
Pricing as a research discipline at scale.
Led an eight-month pricing and monetization model change for Eventbrite creators. Strategic research roadmap mapped to phased business rollout including JTBD framing, market positioning, and in-product evaluative testing. Research program contributed to 78% Eventbrite marketplace growth quarter-over-quarter (Q3 2023).
2020 — 2022
Observable
UX Research Lead
From dev-tool research to broader audience strategy.
Led mental-model and JTBD foundational research that drove a strategic customer-targeting pivot toward a wider net of casual data practitioners. Built a three-pronged data collection and customer feedback workflow for ongoing platform health assessment.
2019 — 2020
Airbnb
Experience Researcher
Mixed-method ethnography for developer infrastructure.
Assessed post-launch success of an open-source continuous delivery tool through mixed-method ethnographic and quantitative research, informing iconography, interface, and workflow revisions on the Q3 2020 roadmap. Conducted a three-phase foundational study on testing-tool adoption barriers.
2018 — 2019
Autodesk
Senior Experience Design Researcher
Mental Models methodology for developer platform services.
Benchmarked Forge Services on standard experience metrics (CSAT, CES) for services with and without interfaces. Co-led platform-wide JTBD research on developer mental framing using a five-stage data collection methodology based on Indi Young's Mental Models framework.
2016 — 2018
Zaplabs
UX Researcher
Personas, metrics toolkit, and the first applied-statistics work.
Real estate CRM persona research (three brokerage personas, four real estate team personas). Co-created an internal UX Metrics Toolkit. Built a regression-based trust calibration model for real estate brokers in automated recommender systems.
2015 — 2016
NVH Systems Integration
Research Assistant
Trust and transparency as a research origin.
Human-systems integration research on NASA's Reduced Crew Operations program, focused on transparency mechanisms that calibrate pilot trust in semi-autonomous flight systems. Co-authored three peer-reviewed publications on trust calibration and human-autonomy teaming.
